Sofie Andersen

Your Digital Strategist for Cultural experiences

A Digital, Marketing and Brand expert with C-Suite experience at the Brooklyn Museum, The Met and The Whitney.I bring deep expertise in creative strategy, storytelling, digital and marketing leadership, and brand development for the cultural sector.I can achieve the digital, content and brand transformation your organization needs.

Manifest Your Mission with Me

Brand and Marketing Leadership

Successful organizations need strong brand stories and identities.I create internal brand alignment, memorable campaigns and content that builds brand equity and audiences.

Case Study

Brooklyn Museum

Refreshing the brand and digital footprint of a beloved, 200 year old arts org can be something of a risk. At the Brooklyn Museum, I overhauled the design, brand principles and digital experience to better reflect the museum as a place where art meets education, community meets culture and history meets what's next.Results:

  • 360 digital and communications transformation

  • institutional marketing campaigns that drove 5x ROAS, online and in person attendance

  • brand kit and voice guidelines across comms, marketing, merch and in-gallery that empower creative and design teams

  • cross departmental ideation and alignment workshops, including exhibition and immersive experience design

  • brand extensions with Amtrak, WNYC, NYC Tourism and BSE Global

I Help Tell Your Story

Digital Transformation and Storytelling Expert

Spark curiosity, design authentic connections and build sustainable audiences through great content and immersive experiences.I create audience-centered solutions and storytelling across media and technologies that meet interpretative, communications or marketing goals.

Case Study

The Metropolitan Museum of Art

Bringing relevant, compelling content to the Met's local and global audiences required a new, integrated storytelling framework and updated digital experiences to grow multi-channel engagement to 30M+ website visitors, 10M+ social media followers, and 250M+ via distribution partners.Results:

  • overhauled digital content across platforms and in-gallery

  • developed digital programming, website learning features and editorial hub

  • creative concepting for award-winning videos, including animated art & science series and Met Stories, as well as promos

  • launched the Met's marquee podcasts on art +mental health, and on material culture

  • drove new strategies for interpretative audio tours and in-gallery learning tools

  • Concepting for trailblazing immersive AR virtual gallery experience with Verizon 5G

  • Met x Animal Crossing gaming integration

  • distribution partnerships that connect art from around the globe to audiences everywhere.

Big Changes, Lasting impact

How I Work

In the words of renowned artist Henri Matisse, it takes courage to be creative.I open up curiosity, support creativity and facilitate change management.My approach is to build trust across creative teams from curators, marketers and boards, to community members, artists and technologists.Some of my past collaborators say it best:

"As a brand leader, Sofie not only elevated the Museum’s voice but also crafted an exciting, fresh brand presence that resonated deeply with the Museum’s diverse audiences. If you are looking for a visionary leader who can drive transformation and inspire teams, I can’t recommend Sofie highly enough."

@carolynroyston - formerly Deputy Director of Engagement, The Brooklyn Museum, now Museum Consultant

"Sofie has an innate talent for storytelling across medias, and consistently delivered engaging, user-centric and impactful results. Her ability to manage and inspire teams is energizing, fostering a collaborative and positive work environment. Sofie's creativity, strategic thinking, and leadership skills make her an invaluable asset to any organization."

@oictallon - formerly The Metropolitan Museum of Art, now Chief Digital Officer International Baccalaureate

"Sofie is and will be one of the most impactful partners I've had the privilege in executing digital strategy with. Her ferocious advocacy for storytelling and innovation across multiple mediums helped tell old and new stories in a fresh new light. Through close partnership with stakeholders and cross-functional peers, she brought a strong vision to what it means to change and evolve the museum perspective today. Through her creative leadership, she empowered them to have agency in bringing the museum mission to life"

@borashehu - formerly Head of User Experience Design at The Metropolitan Museum of Art, now VP of Product Design Gorgias

Full bio and contact in links below.

What comes next?

About Me

I'd love to connect and see how I can help your organization.I'll be bringing more than two decades of expertise in creative digital strategy and brand development, media production, interpretative audio tours and apps, emerging technologies, and audience-centered experience design.Previously, I've held C-suite Digital, Marketing and Brand roles at global arts organizations including the Brooklyn Museum, The Met, and The Whitney, and formerly led audio and app production for Discovery Communications/Antenna International.I hold dual citizenship of Denmark and the US, was raised in Edinburgh and have a BAHons in Art History from the Courtauld Institute of Art, London.Prior clients include:

  • The Metropolitan Museum of Art

  • The Brooklyn Museum

  • The Whitney Museum of Art

  • MoMA

  • The Guggenheim Museum of Art

  • Noguchi Museum

  • LACMA

  • Discovery Communications/Travel Channel

  • Hugo Boss

  • Statue of Liberty and Ellis Island

  • National Parks of New York Harbor

  • Gold Museum, Peru

  • Cusco Cathedral, Peru

  • The National Gallery of Art, London

  • Royal Academy of Art London

  • Stirling Castle, Scotland

  • Hong Kong Museum of Art, Hong Kong

Full bio and contact in links below.

All images used are original or public domain, made possible by the open access programs of The Metropolitan Museum of Art and The National Gallery of Art, DC.©2025 Sofie Andersen